Full site crawl
Every indexable and non-indexable URL mapped, with robots directives, canonical tags, and status codes recorded for each one.
SEO service
Technical SEO for sites that content alone cannot fix
A crawler that cannot read your pages does not care how good the copy is. We fix the infrastructure layer: crawlability, indexation, rendering, and speed, so the content underneath gets a fair chance.
Technical SEO is the infrastructure layer underneath everything else in the pillar. It covers whether a crawler can reach your pages, whether it can read what is on them, whether it indexes the right version of each URL, and whether the page loads fast enough that a real visitor and a ranking algorithm both stay interested. None of this is visible in the copy, and none of it can be fixed by writing more of it.
The most common technical failure we see is a client-rendered application that returns an empty HTML shell to anything that does not execute JavaScript. A browser fills that shell in instantly and a human visitor never notices. A crawler either has to spend a rendering budget it may not grant every page, or it indexes nothing but a blank div and a loading spinner. We have opened the 'view source' on sites with real, well-written content and found nothing there at all, just script tags.
The rest of the discipline is less dramatic but just as consequential: duplicate URLs fighting each other for the same query because canonical tags were never set, redirect chains burning crawl budget three hops deep, robots directives blocking pages that should be indexed and allowing ones that shouldn't be, and Core Web Vitals scores that quietly cap how much of the site a crawler is willing to visit in a given session.
We fix these in the order that unlocks the most value fastest. Rendering and indexation come first because they gate everything downstream. Speed and crawl efficiency come next because they determine how much of the site actually gets visited. Nothing about this work is speculative. Every recommendation is backed by crawl data, Search Console data, and, where available, raw server logs showing exactly what crawlers did and did not do.
What it is
What technical SEO actually covers
Crawlability and indexation control start with making sure the pages you want found are reachable through internal links and not blocked by robots.txt, meta robots tags, or an accidental noindex left over from a staging environment. We also close off crawl traps: infinite filter combinations, calendar pages, and parameter-based duplicates that waste crawl budget without adding indexable value.
Core Web Vitals measure real loading, interactivity, and layout stability as experienced by a visitor, and they factor into ranking directly. We diagnose which specific resources are slow, whether that's unoptimized images, render-blocking scripts, or a bloated JavaScript bundle, and fix the cause rather than chasing the score with cosmetic changes.
Server rendering is the structural fix for the rendering problem described above. When a page's HTML arrives from the server already containing the actual content, a crawler does not have to execute anything to read it, and a slow or budget-limited crawl pass still captures the full page. This is why we build application frontends that render server-side by default rather than shipping a blank shell and hoping the crawler waits around.
Canonicalization, redirect hygiene, and log file analysis round out the technical layer. Canonical tags tell search engines which version of a duplicate or near-duplicate page should get credit. Clean, single-hop redirects preserve authority and crawl budget instead of leaking both across chains. Log files show, with no ambiguity, which pages Googlebot actually visited and how often, which is the most honest crawl data available and the one most sites never look at.
Fit
Who this is for, and who it is not for
We would rather say no early than sell a program that cannot work.
Good fit
- Sites built as client-rendered applications where organic traffic has stalled or declined.
- Sites with a history of migrations, redesigns, or CMS changes and no cleanup afterward.
- Teams that have Search Console access and can grant server log access for real diagnosis.
Not a fit
- A brand-new site with no crawl history yet to diagnose.
- A site whose only problem is thin or missing content, not infrastructure.
- Anyone unwilling to make changes to the codebase or hosting configuration.
Deliverables
What you get
A prioritized technical fix list backed by crawl and log data, not guesswork.
Rendering diagnosis
A direct comparison of what a browser sees versus what a crawler sees, showing exactly where content is hidden behind client-side JavaScript.
Core Web Vitals fix list
The specific resources and scripts causing slow load and layout shift, ranked by impact, not a generic speed checklist.
Redirect and canonical cleanup
Chains collapsed to single hops and canonical tags corrected so duplicate URLs stop competing against each other.
Log file analysis
A read on what crawlers actually visited over a recent period, surfacing wasted crawl budget and pages that never get seen.
Indexation control plan
A corrected robots.txt, meta robots, and XML sitemap set so the right pages are indexed and the wrong ones are not.
How we run it
How we run it
Diagnosis before any change ships, so fixes are targeted rather than speculative.
Step 1: Crawl and log review
We crawl the site the way a search engine would and, where access allows, review server logs to see how real crawlers actually behaved.
Step 2: Rendering and indexation audit
We compare rendered and unrendered HTML for key templates and check indexation status against what should actually be indexed.
Step 3: Prioritized fix list
Findings get ranked by how much indexable, rankable content they are currently blocking or wasting, not by how easy they are to fix.
Step 4: Implementation
Fixes ship to code, server configuration, and CMS settings directly, with before-and-after crawl comparisons to confirm each one worked.
Step 5: Recrawl and monitor
We track Search Console coverage and crawl stats after each release to confirm the fix held and nothing new broke.
What is technical SEO?
Technical SEO is fixing whether a search engine can crawl, render, and index your site correctly: server rendering, crawlability, Core Web Vitals, canonical tags, redirects, and log file review. It is infrastructure work, done before or alongside content, not instead of it.
Where this connects
Where technical SEO connects
Infrastructure fixes only pay off once the layers above them are also sound.
The rendering fixes described here are often best solved at the platform level, which is the domain of application frontends and the server-rendered architecture we build there.
Once crawlability and indexation are fixed, the on-page signals underneath get addressed in on-page optimization so the pages that finally get indexed are also structured to rank.
A full technical review is usually one part of a broader diagnosis, which is exactly what an SEO audit covers alongside content and authority findings.
Sites built from the ground up correctly start with foundational SEO builds so rendering and crawl architecture are right on day one instead of retrofitted later.
Speed and rendering fixes should be measured, not assumed, which is where analytics confirms the change actually moved real user experience and not just a lab score.
Questions
Technical SEO questions we get asked
Find out what your crawlers are actually seeing
We start with a crawl and, where we can get it, your server log data.