Process
Four phases, and you always know which one you are in
Diagnose, architect, build, compound. Every phase ends in a deliverable you can open, and nothing moves forward on a verbal agreement.
The process
What each phase actually produces
No phase ends in a status update. Each one ends in a document, an interface, or a measurable change.
Step 1: Diagnose
We audit the frontend, the crawl surface, the analytics, and the pipeline before anyone writes code. You get a written diagnosis with the problems ranked by what they cost you.
Step 2: Architect
Routes, rendering strategy, data layer, schema, content model, and measurement get designed together. Architecture sets the ceiling on everything that follows.
Step 3: Build
We ship in phases against the architecture. Every phase ends with something server-rendered you can open, test, and put in front of a real user.
Step 4: Compound
Publishing, measurement, and tightening continue after launch. Organic and answer engine visibility reward properties that keep moving.
A typical engagement
What the calendar looks like
A typical build opens with two weeks of diagnosis and architecture. You get findings, a route map, a schema plan, and a measurement plan before a single component is written.
Build runs in two-week phases. The first phase usually lands the shell, the design tokens, and the highest-value route server-rendered end to end. Later phases add the data layer, the interactive surfaces, and the programmatic pages.
Once the platform is live, most clients move into an ongoing program. That is where content, answer engine coverage, paid media, and conversion work compound month over month against the same measurement model.
Comparison
Most agencies versus us
How a typical agency engagement compares to a Lingows engagement
Most agencies
- Who you talk to
- An account manager relaying questions
- First deliverable
- A deck
- What gets built
- A brochure site with a contact form
- SEO and the build
- Separate teams, separate budgets
- Answer engines
- Not addressed
- Reporting
- Traffic and impressions
- Ownership at the end
- Locked to their platform
Lingows
- Who you talk to
- The people writing the code
- First deliverable
- A written diagnosis and route architecture
- What gets built
- A server-rendered application frontend
- SEO and the build
- One roadmap, one architecture
- Answer engines
- Schema and answer structure from day one
- Reporting
- Pipeline tied to channel
- Ownership at the end
- You own the code and the data
| What you experience | Most agencies | Lingows |
|---|---|---|
| Who you talk to | An account manager relaying questions | The people writing the code |
| First deliverable | A deck | A written diagnosis and route architecture |
| What gets built | A brochure site with a contact form | A server-rendered application frontend |
| SEO and the build | Separate teams, separate budgets | One roadmap, one architecture |
| Answer engines | Not addressed | Schema and answer structure from day one |
| Reporting | Traffic and impressions | Pipeline tied to channel |
| Ownership at the end | Locked to their platform | You own the code and the data |
Questions
Working with us
Start with the diagnosis
Before we quote anything, we find out what is actually costing you money.