Google and Salesforce are partnering on cloud computing's most powerful partnerships yet-- one that is sure to shake things up in the business arena. "This is a first of its kind partnership, that we view as the best of both worlds," says Ryan Aytay, an executive vice president of business development and strategic accounts at Salesforce. "It brings our companies together with one priority: to make our customers smarter and more productive."
This powerful collaboration was revealed on Monday, Salesforce and Google disclosed plans to integrate Google's office application suite called G-Suite with Salesforce's core platform, and an integration of Google Analytics right into Salesforce's advertising and marketing application. The partnership will make use of each other's product offerings and strengths moving forward. Salesforce will most certainly make use of Google's cloud infrastructure for expansion of its core services as part of the agreement, which is a significant win for Diane Greene and her cloud team at Google.
Google is planning to make use of this strategic partnership to drive adoption of its own workplace platform, G Suite, which competes largely with Microsoft Office 365 and Dropbox. Google is offering a promo to any Salesforce customer not making use of G-Suite to obtain the service complimentary for one year. If you need help getting set up, please call us today. At prices as low as $5 per user, it's an inexpensive and wise decision to give your business a turbo charge.
The combination of Google Analytics and Salesforce Marketing was already in high demand by both Google and Salesforce clients in recent months, claims Google Analytics senior director Babak Pahlavan. While Google offered APIs for companies to build on top of Google Analytics in the past, it's never opened their doors to such a deep integration, claims Google Cloud president Tariq Shaukat. Incorporating the two powerhouses will certainly shake things up in the business world.
Google is winning with another high profile partnership for Google, which announced a partnership with Cisco in October and a multi-year deal with Marketo in August. Fans of Google Cloud, like ourselves, will certainly commemorate the excitement about Salesforce and Google, a match made in heaven. When two powerhouses come together, it's a force to be reckoned with.